Bleep Digital

Work 003

Mavro International

Eight storefronts for a Dutch chemicals manufacturer, where the same product is sold by the litre, the jerrycan and the pallet.

  • E-commerce
  • Magento 2
  • Custom modules
  • Payments
  • Multi-store

2026 Specialist chemicals

mavro-int.shop

The Mavro International shop: a gloved hand wiping a green fence with a cloth beside a bottle of NitoShield coating, over a menu reading anti-graffiti, impregnation, façade and roof maintenance, cleaning, nano-coatings, automotive.
Storefronts
8
Platform
Magento 2
Checkout
Stripe
Sold by
Volume

What the problem was, and what changed

The problem

Mavro make coatings, cleaners and graffiti removers and sell them across Europe. Chemicals are not sold like other goods: the same product exists in half a dozen volumes at different prices, the buyer is choosing by the surface they have to treat rather than by brand, and the shop has to say the same thing in eight languages.

The result

A Magento 2 shop with eight storefronts on one catalogue, volume pricing built into the product rather than faked with variants, Stripe on the checkout, and a navigation organised by the job — anti-graffiti, impregnation, façade and roof, coatings, automotive — instead of by chemistry.

Sold by the litre, not by the item

A graffiti remover is one product that exists as a one-litre bottle, a five-litre can and a drum, each at its own price. Modelled as separate products that is three listings competing with each other in search and three sets of copy to keep in step; modelled as an option on one product, the buyer picks the volume and the price follows.

That is the difference between a catalogue that can grow and one that has to be re-entered every time the range changes, and it is decided at the data level long before anything is designed.

A product page for Graffiti Remover Gel, showing the SKU and stock status, the price, a Hoeveelheid (volume, in litres) selector and an add-to-cart button.
One product, priced by the volume you pick. Not three products pretending not to be related.

Organised by the job, not by the chemistry

The navigation is anti-graffiti, impregnation, façade and roof maintenance, cleaning and conservation, coatings, automotive, construction and industry, application tools. Not one of those is a chemical family — they are the jobs a contractor turns up to do.

A manufacturer knows their range by formulation, and it is the most natural thing in the world to build the menu that way. Nobody shopping has that vocabulary.

The anti-graffiti category, listing removers and protective coatings as a grid of product cards.
A category named after a job somebody has to do.

Eight storefronts, one catalogue

Dutch, German, English, Slovenian, Spanish, Italian, French and Croatian, each a storefront in its own right rather than a translation layer, all reading from one catalogue so a price or a stock figure changes in one place.

Stripe takes the payment. The trade terms sit on top of that — free delivery over a threshold, pay-after-delivery, the Trustpilot rating in the header — because for a repeat trade buyer those are the parts of the checkout that decide whether there is a second order.

The Mavro shop on a phone, with the search field, the banner and the first product tiles.
Ordered from a van as often as from a desk.

Built on

  • Magento 2
  • Eight storefronts
  • Volume pricing
  • Custom modules
  • Stripe

Something like this, for you?

Tell us what you're dealing with. We'll tell you honestly whether it's worth building — even if the answer is no.

Ask us
All work Next: oof.tools